Welcome & Introduce

Hello! my name is Yufei Zhao!

I graduated from Wilfrid Laurier University. I studied in User Experience Design Program and took Psychology as minor. During my four years in university, I got many opportunities to participate in UX design projects with real clients. As a UX designer, I believe stand on users' side to think about issues is the most important thing.

I am energetic and eager to learn new skills. I have the courage to challenge myself. Thus, I decided to study abroad and start my university life in Canada. Although I experienced many difficulties when I first arrived in Canada, such as homesickness and poor language communication, I overcame these difficulties with the help of my classmates and professors and quickly adapted to university life. In my mind, stepping out of the comfort zone is difficult but still necessary. Challenges can make me progress and failure can bring me experiences.

I am empathetic and love designing products that are easy for users to use. I always stand in other people's shoes to think about things. Empathy can help me have a good understanding of what my users want. Therefore, I am able to design user-friendly products.

In addition, I am a dependable person who is good at time management. I can properly balance my study time with my leisure time. During my leisure time, I always play some musical instruments and do some sports to make me relax. A better relaxation makes me work more efficiently.

  • Ability to use Microsoft Office Suite, Adobe Illustrator, Adobe XD
  • Knowledgeable in HTML and CSS
  • Ability to use Figma, Visual Studio Code, InVision
  • Understanding of Design Thinking process
  • Proficient in UX techniques - conducting UX research, personas, journey map, affinity map, empathy map, value proposition canvas, card sorting, tree test, etc.
  • Multilingual - Mandarin, English, Shanghainese
  • User Research
  • Information Architecture
  • Interaction Design
  • Graphic Design
  • Usability Testing

Get in Touch!